Why Hasn't Your Company Undergone Digital Transformation

May 13, 2020

Everyone knows that the world has gone digital- and, unless a Zombie Apocalypse is on the horizon, there is no going back. In our smartphone-saturated world, the internet has transformed the way we, as consumers and buyers, make purchases and consume content. Long gone are the days when customers wait an hour on hold waiting a customer service operator. With new technology like chatbots and instant messenger apps, customers have been expecting quick and efficient replies on top of products and services.

While this may seem unrealistic, the reality is: with the use of technology, these demands can be met with huge success. The only issue is whether or not businesses are willing to take advantage of new technology.

What is Digital Transformation

In the last few years, business magazines like Forbes and Harvard Business Review have been throwing around terms like ‘Digitalization’ and ‘Digital Transformation’, claiming that they are the new ‘essential changes’ that companies need to incorporate. But, what does it mean?

Digital Transformation is the idea that modern technologies can drastically change the way we approach traditional issues such as marketing, choosing clients and even management. Suffice to say, it has helped shaped the modern business landscape. But, while this has been welcomed by most, it has also presented several issues. One of which is the changes to business models and the reliance on analytics.

Pushback against Digital Transformation

Organisational Resistance

They say employees are the pillars to any organisation’s success. And… a rough guesstimate will tell you that only about 5-15% of people in this world love changing their daily work routines and are extremely excited about embarking in this new digital adventure where their jobs may become obsolete. As for everyone else in this world and, probably, most of your organisation, they would feel definitely better about maintaining the status quo.

Unfortunately, while many may feel this way, it is imperative for every company to undergo this change. Today, digital projects are a vital part to a company’s success. So, this is why project managers and high ups need to develop trust and camaraderie amongst their team so that employees are more willing to listen and adopt new processes. This may be difficult since a workplace is not the most constructive breeding ground for friendship but, managers should still always take the time to check up and help their employees so as to form a personal connection.

Murky Visions For The Digital Customer

Digital transformation is a relatively new concept. So, it is understandable that most business owners and employees in the workforce never learnt about how to cope or work with it until now. Still, just because you don’t know how to adapt to this new landscape doesn’t mean that other companies have not discovered the key to success.

So, for those of you still in the dark, the first step is to develop a clear vision for their customer base. Start by creating a digital brand chart so that all your digital ads and content will share a similar colour scheme and basic variables. Next, identify your market- be sure to understand your customer base and identify what they need. Once you’ve got that done, you should start to have a clearer picture of what your customers want, thus, making it easier to generate more ideas and products that can be better marketed to them through whatever medium is most popular to them.

Lack of Data Analytics

Since the emergence of big data has shone a spotlight on the importance in data-driven conclusions, all decisions must be rooted in some form of data. While this may seem obvious to the modern business owner, it is often where most companies fall short. After all, data analytics is much more difficult than it seems. Riddled with inaccurate data and poor data maintenance, companies are often led astray by their own analytics.

This why more and more businesses are investing in new data applications and databases that can aid in maintaining and storing large amounts of data.

Digital Transformation has allowed more obscure businesses to reach previously unreachable audiences and has helped companies push out more products in a shorter time frame. Do not fall behind on improving your company with new technology. Use ThinkVAL’s FREE plan to transform your business now.

CIO. (2017. 14 March) 5 top challenges to digital transformation in the enterprise
CIO. (2019. 31 May) What is digital transformation? A necessary disruption
The Enterprise Project. (2020.) What is digital transformation?

About VAL

VAL, also known as the Value Aggregation Layer, is an all-in-one data collaborative data operations solution that lets you operationalize your day-to-day work and discover actionable insights from your data.

About the author

Nicole is a freelance designer and writer that has written articles for different sectors.